What Is Lululemon?
Lululemon Athletica was founded in 1998 and opened its first store in Vancouver, Canada, in 2000 and its second in Los Angeles, California, in 2009. Lululemon, which focuses mainly on the production of yoga clothing, … Read more
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What Is Shein?
Shein is a China-based online fast fashion retailer, founded in 2008, known for its super-cheap clothing that focuses on women. Shein sells women’s clothing and offers a wide range of beauty and fashion that everyone … Read more
What Is Aliexpress?
If you are interested in starting an e-commerce business, Aliexpress is part of the Alibaba Group, one of the largest e-commerce companies in the world. It is a marketplace that allows independent small businesses to … Read more
What Is SAP?
SAP software products offer a wide range of services that help you run your business more efficiently and cost effectively, including business intelligence, analytic, data analytic and data management. SAP works to provide the complex … Read more
What Is Brand Equity?
Brand equity is the commercial value derived from the brand name of a company’s products, such as a product, service or service provider. A company creates brand equity in its products by making them more … Read more
What is Branding?
Branding is a concept that goes beyond creating the image of a brand name on a product or service, such as a company’s logo. It informs customers about the company’s reputation and allows them to … Read more