Content Automation is using technology to produce any type of content, whether that is a trend report, a video marketing resource, or a sports-related game piece, complete with images. In the most basic terms, content … Read more
Behavioral economics examines the effects of psychological, cognitive, emotional, cultural and social factors on individual and institution decisions and how these decisions differ from the classical economic theory. Behavioral economics differs from standard economics in … Read more
Shein is a China-based online fast fashion retailer, founded in 2008, known for its super-cheap clothing that focuses on women. Shein sells women’s clothing and offers a wide range of beauty and fashion that everyone … Read more
Branding is a concept that goes beyond creating the image of a brand name on a product or service, such as a company’s logo. It informs customers about the company’s reputation and allows them to … Read more
A value proposition or value promise refers to the value a company promises to deliver to customers in terms of the value they should buy from their products. A value proposition is a statement that … Read more