What Is Aliexpress?
If you are interested in starting an e-commerce business, Aliexpress is part of the Alibaba Group, one of the largest e-commerce companies in the world. It is a marketplace that allows independent small businesses to … Read more
consumers
What Is Brand Equity?
Brand equity is the commercial value derived from the brand name of a company’s products, such as a product, service or service provider. A company creates brand equity in its products by making them more … Read more
What is Branding?
Branding is a concept that goes beyond creating the image of a brand name on a product or service, such as a company’s logo. It informs customers about the company’s reputation and allows them to … Read more